What's The Real Cost is designed by Regence to spark discussion on understanding health care costs.


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Sarah Jacobson commented on Manifesto
I like the We instead of Me line, as a society we have a tendency to only think about ourselves, and it needs to be a group mentality.
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©2010 The Regence Group. Regence is an independent licensee of the Blue Cross and Blue Shield Association in Oregon and Utah, and of the Blue Shield Association in Washington and Idaho.
This is a site about confronting health care costs.

Even after reform, the issue is largely unresolved.

It’s our belief at Regence that the ultimate cure
lies in a new culture: one where prices,
costs and effectiveness are more transparent.

And you, as patients, take a more vital role.

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